With countries across the globe getting ready for the 2020 Black Friday, the preparations for the deals that will be available are in top gear. The Black Friday deals are largely focused on online shops and deals, which means that the online space would experience high traffic during the Black Friday. Catching those sales online might not be as easy as many people think, though. 2020 has been a rough year for many countries as the world experienced an unprecedented attack of the coronavirus pandemic, which led to shutting down of the different economies of countries across the world. The Black Friday will serve as a renaissance for fashion items that have been neglected as the world grappled to survive the pandemic. BritainReviews offers reviews from existing customers about the place of Black Friday in acquiring fashion pieces and accessories.
Why Are People Less Excited?
The pandemic has crippled many SMEs and this has led an increase in the unemployment rate. The standard of living has also been at an all-time low as many people have lost their jobs and are heavily relying on government incentives and palliatives. With Black Friday being a shopping ritual held every year on most online and eCommerce platforms, the COVID-19 concerns have led to more households not being as excited about shopping on Black Friday as they usually are. Market Insight Firm found out that 29% of people don’t plan to shop much this year and 19% are not excited about Black Friday and will begin their shopping much earlier. Companies like Amazon and Walmart are already promoting early deals online.
With the level of apathy already being shown about the Black Friday event, fashion and accessories stores are already concerned about the level of patronage of their products come D-Day. Online fashion stores such as Schuh are already offering a range of deals. Schuh kickers are one of such fashion pieces available on their eCommerce platform.
A survey asked consumers from the fashion category what they would look forward to on Black Friday. The third most desired categories were clothing and fashion, and even this was on a record low, reiterating the apathy amongst a large percentage of the population. The Black Friday allows people to visit those stores where they intend to purchase goods from but with the coronavirus pandemic, more than half of respondents on the survey said they would shop online this Black Friday, and 28% say they would do less shopping in stores.
The survey found out that 51% of millennials (ages 25 -40), and 46% of Gen Zers (ages 5 to 24) plan to do their shopping online. From results available, people are less excited about the Black Friday, as fashion companies and outlets looking to recoup from the severe effects of the lockdown, the lack of enthusiasm on the part of buyers and the poor living standard due to unemployment and on the clamping down of small and medium scale business.
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